How We Work
The DPX Execution Blueprint
A rigorous, phased methodology tuned for maximum ROI in the Lagos market.
PHASE 01
Perception Archaeology
We survey existing customers and map your category landscape in Lagos to reveal how you're currently perceived versus how you need to be perceived — the gap is where the strategy lives.
5 days
PHASE 02
Brand DNA Extraction
Positioning statement, core archetype, verbal identity, and brand promise — your strategic bedrock is defined with the rigor of a management consultancy, not a design boutique.
7 days
PHASE 03
Visual System Design
Logomark, wordmark, color language, typography hierarchy, iconography, and motion principles — every element engineered into a cohesive system with strict usage logic.
10 days
PHASE 04
Application Rollout
Business cards, letterheads, pitch decks, social templates, signage specs, and packaging guidelines — every customer touchpoint becomes a brand amplifier.
7 days
PHASE 05
Brand Standards Manual
A comprehensive 80+ page document governing every future brand decision — ensuring consistency survives team growth, agency changes, and market evolution.
Delivered
Track Record
Results That Speak Numerically
+31% avg ticket value
Restaurant Chain, Lagos
Post-rebrand
2× pitch win rate
Consulting Firm, Abuja
3 months
+210% social following
Retail Brand, Kano
6 months
Client Voice
What Lagos Businesses Say
What You Receive
Every Engagement Includes
Logo system (all variants)
Brand strategy document
Full color + typography system
80+ page brand manual
Social media kit (10 templates)
Print & digital stationery
Due Diligence
Strategic Intelligence (FAQ)
Do we start from scratch or can you refine what we have?
Either path is valid. A brand audit determines whether your existing identity has salvageable equity worth preserving or whether a clean slate creates faster competitive separation in Lagos.
What file formats do we receive?
Every asset is delivered in SVG, PNG, PDF, and AI formats — print-ready at any scale. You own every source file outright, with no ongoing licensing.
Can you help us launch the new identity internally?
Yes. We provide a brand launch kit including internal announcement templates, team training materials, and a phased rollout schedule to ensure adoption is seamless and energizing.
How do we ensure brand consistency as we grow?
Your Brand Standards Manual codifies every rule. We also offer a retainer for quarterly brand audits — reviewing every active touchpoint against the system to catch drift before it erodes equity.