How We Work
The DPX Execution Blueprint
A rigorous, phased methodology tuned for maximum ROI in the Lagos market.
PHASE 01
Funnel Forensics
We map your full acquisition funnel — from cold awareness to closed revenue — identifying the exact leak points that are currently bleeding your budget in Lagos.
5 days
PHASE 02
Audience Architecture
Behavioural segmentation, lookalike modeling, in-market intent signals, and competitor audience conquest — we build precise targeting that would be impossible to replicate without data.
7 days
PHASE 03
Creative Systems
Performance creative is a science. We produce 12+ ad variants per campaign, test them against rigorous success metrics, and kill losers fast — scaling only what the data confirms.
10 days
PHASE 04
Conversion Infrastructure
High-converting landing pages, pixel architecture, server-side tracking, and A/B tested post-click experiences — the back-end that turns clicks into customers.
7 days
PHASE 05
Active Intelligence Loop
72-hour optimization cycles with bid adjustments, creative rotation, audience pruning, and weekly performance debriefs ensure your campaigns improve with every naira spent.
Ongoing
Track Record
Results That Speak Numerically
4.8× ROAS on Meta Ads
EdTech Platform, Lagos
60-day campaign
-52% cost per purchase
Fashion Brand, Abuja
30 days optimization
7× qualified trial signups
SaaS Startup, PH
vs. unmanaged spend
Client Voice
What Lagos Businesses Say
What You Receive
Every Engagement Includes
Multi-platform campaign setup
12+ creative variants per campaign
Conversion tracking installation
Weekly performance reports
Landing page optimization
Bi-weekly strategy calls
Due Diligence
Strategic Intelligence (FAQ)
Which platforms do you manage?
Meta (Facebook + Instagram), Google Search & Display, YouTube, TikTok, and LinkedIn. Platform selection is always driven by where your specific Lagos audience actually spends time and purchase intent.
Is the ad spend budget separate from your management fee?
Yes. Our fee covers strategy, creative production, campaign management, and reporting. Ad spend goes directly to the platforms — you always have full visibility and ownership of those accounts.
What minimum monthly ad spend do you recommend?
We can generate meaningful results from ₦150,000/month in ad spend. Below that threshold, the data volume is insufficient for reliable optimization decisions.
How quickly will we see results?
Initial leads typically flow within 48–72 hours of campaign activation. Genuine optimization improvement takes 3–4 weeks as the algorithms accumulate sufficient conversion data to self-optimize.